Campaigner and Kitchen
and Home
About Kitchen and Home Co.
Founded in 2000, Kitchen and Home, selling under the website iKitchen.com,
rapidly became one of the most respected and secure online retailers of house
ware, kitchen products, and small appliances. Kitchen and Home currently
maintains a six percent market share of house ware merchandise on the internet,
giving them the distinction of being one of the most popular internet-based
retailers. iKitchen relies on Yahoo’s Merchant Solutions platform to run it’s
online business.
Background
To stay ahead of the competition, iKitchen was looking for an inexpensive way to
regularly reach out with specials and promotions to existing and potential
customers. Email marketing was the ideal medium to enable Kitchen and Home to
reach a large audience, respond quickly to customers’ interests and showcase
their new and existing products. With limited staff resources, the tool had to
be powerful, yet simple and easy to use. By using email marketing, iKitchen has
retained customer loyalty, gained new customers and enjoyed exponential revenue
growth.
Why Kitchen and Home chose
Campaigner:
After trialing another email marketing solution, iKitchen chose
Campaigner for a number of reasons; firstly it was important to have a product
that would integrate with their Yahoo! store front, allowing iKitchen to collect
customer contact information at the time of purchase for future campaigns.
iKitchen also chose Campaigner for it’s variety of outstanding features; high
reliability and reasonable price.
|
“Any
business big or small, with an internet presence should utilize
Campaigner for its top notch quality and impressive results’
David Balas, Kitchen and Home, www.iKitchen.com |
Campaigner provided:
- The only email marketing solution
integrated in Yahoo! Small Business
- Specialized list building tools like
‘Opt-in@checkout’
- Real-time reporting
- Affordable pricing based on campaigns
sent
On average, iKitchen’s email
campaigns generate 350 orders per campaign
Results:
By sending 2 to 3 campaigns a week,iKitchen keeps their
customers up to date on fresh promotions. Plus newsletter subscribers have good
reason to stay tuned – they often learn of new promotions not advertised on the
website. iKitchen has found their response rates surpassed targets previously
attained; on average iKitchen’s emails generate 350 orders per campaign. With
Campaigner’s real-time reporting tools, iKitchen has been able to accurately
measure campaign activity, predict customer trends and plan future campaigns to
quickly respond to those trends. This strategy has meant a 22% customer base
growth since 2005; resulting in increased revenue and maintaining their 6% share
in the highly competitive online house ware market.
About GOT Corporation (www.campaigner.com)
GOT Corporation’s Campaigner products enable organizations to have highly
personalized one-to-one email dialogues with their customers. The Campaigner
Software-as-a-Service platform allows organizations to quickly implement
effective and relevant permission-based direct marketing campaigns. Campaigner
products enable organizations to communicate with customers, measure how they
respond, and analyse those responses to interact in a more intelligent,
automated way - resulting in more profitable relationships. Founded in 1999, GOT
partners with industry leaders including Yahoo! and Salesforce.com; provides
solutions to companies such as AT&T, GlaxoSmithKline, PriceWaterhouseCoopers and
Speedo and to thousands of small and medium-sized businesses. permission
| relevance | intelligence
For more case study information, a free trial account, or to discuss your
marketing strategy, contact GOT Corporation at 1-514-282-0595.
