Web-only retailer iKitchen.com reports 28% sales
growth for the first quarter of 2007. Better
Internet platform and e-mail marketing technology
contributed to the upswing, David Balas, president
and CEO, tells Internet Retailer.
IKitchen.com, a fast climber in the
Internet Retailer Top 500, continues a growth
trend from 2006.
Internet platform and e-mail marketing technology
contributed to the Q1 sales increase, Balas says.
IKitchen.com enlisted ClearSaleing Inc., an Internet
marketing software and services vendor, to provide
“personalized Internet marketing solutions for our
company, which allow us to profitably manage our
marketing campaigns,” he says.
IKitchen.com also linked with e-mail marketing
services vendor GOT Corp., Balas says, to create “an
inexpensive way to regularly reach out with specials
and promotions to existing and potential customers.
E-mail marketing was the ideal medium to enable
iKitchen.com to reach a large audience, respond
quickly to customers’ interests and showcase new and
existing products.”
E-mail marketing enabled iKitchen.com to build
customer loyalty, gain new customers and book
increased revenue, Balas adds.
IKitchen.com also has been working with UPS
technology personnel to improve on its shipping
processes, essentially enabling a small retailer to
perform like a large one. Michael L. Eskew, UPS’
CEO, recently visited iKitchen.com to view the
e-retailer’s technology tools, Balas says.
