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Online Advertising Profit Maxmizer: Large Internet Retailer Sees
Real-time Results
Optimizing online advertising resources, Top 500 Internet
retailer expands relationship with search engine marketing
partner to increase advertising revenue.
Columbus, Ohio (PRWEB) July 25, 2007 -- ClearSaleing Inc., an
online advertising technology company, today announced that
iKitchen, a Top 500 Internet retailer, has signed a new,
expanded deal to track, manage and optimize all of its online
advertising sources, including search engines, comparison
shopping engines and organic searches.
The ClearSaleing Profit Maximizer serves as the predominant
technology used to improve iKitchen's Internet advertising
initiatives, providing iKitchen with a 145% ROI and over 5%
conversion rate on Google AdWords, along with achieving a 91%
ROI and nearly 4% conversion rate on Yahoo Search Marketing.
I am amazed at ClearSaleing's Internet advertising
technology. With this new capacity we are now able to
definitively analyze the return that each of our
Internet advertising sources brings us
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Specifically, the Profit Maximizer automatically eliminates
unprofitable keywords. Then, ClearSaleing's keyword suggestion
tool tests and adds new keywords to iKitchen's campaigns. A
negative keyword tool is also used to automatically eliminate
unqualified searches, while an ad text profit comparison tool
compares and selects the most profitable ad text options.
"I am amazed at ClearSaleing's Internet advertising technology.
With this new capacity we are now able to definitively analyze
the return that each of our Internet advertising sources brings
us," said David Balas, CEO and founder of iKitchen. "For the
first time we see top-down data from each of our online
advertising sources- all the way to profit earned from every
single one of our keywords and products-and in real-time."
Prior to forging a ClearSaleing relationship, the Internet
retailer was unable to effectively managing its high-volume,
complex mix of Internet advertising sources, products and
keywords. By utilizing the Profit Maximizer, iKitchen is now
able to determine the true monetary value of each online
advertising source, product and keyword.
In addition to tracking and optimizing the profit of each of
iKitchen's Internet advertising sources, ads and keywords,
ClearSaleing is also managing the feed process to all six of the
comparison shopping engines that have proven to be profitable
for iKitchen.
About iKitchen
As a provider of houseware and kitchen products, iKitchen
quickly made its leap to one of the leading online retailers,
making the 2007 Top 500 Internet Retailer list. Founded in 2000
by David Balas, iKitchen, located in Manhattan, was nominated
for the Customer Service Excellence Award by American Express in
2005 and has also been featured in the Wall Street Journal.
iKitchen.com makes it easy for brand-oriented, value-conscious
shoppers to find the merchandise they love at incredible
savings. To learn more visit http://www.ikitchen.com
About ClearSaleing
ClearSaleing is a new breed of online agency that helps Internet
retailers and direct marketers improve the performance of their
search engine marketing campaigns and conclusively prove their
results through a technology that measures and optimizes profit
-- the only metric that matters. Launched in 2006 and located in
Columbus, Ohio, ClearSaleing is rapidly becoming the choice of
online advertisers who need transparency, flexibility and
accountability in the management of their online advertising
campaigns. |
